Company: Accenture
Role: Digital Marketing
Location: Bangalore
Salary: 4.5 LPA to 5.8 LPA
Qualifications: Any Graduation/ Post Graduate/MBA
About Organization:
Accenture is a global management consulting and professional services company headquartered in Dublin, Ireland. Founded in 1989, it has grown to become one of the world's largest consulting firms, offering a wide range of services, including strategy, technology, and operations consulting. Accenture operates in more than 200 cities across 120 countries and serves clients in various industries. It is known for its expertise in digital transformation, technology innovation, and business strategy, catering to both private and public sector organizations, making it a prominent player in the global consulting and IT services industry.
Job Description:
- Your role will be aligned with the Insights & Intelligence vertical, where you'll leverage AI and Analytics techniques to generate insights for clients.
- You'll apply your expertise to create top-notch solutions, tackle business problems, and address technical challenges using AI platforms and technologies.
- Utilize existing frameworks, standards, and patterns to establish an architectural foundation and services required for scalable AI applications.
- Actively contribute to the field by blogging, publishing research papers, and raising awareness about emerging AI areas.
- You'll work within the Digital Marketing & Campaign team, assisting clients with their digital campaign and marketing needs.
- Services provided include list management, data-driven insights, and improving ROI for digital marketing efforts.
- The team performs list extraction from client databases using complex SQL queries and utilizes tools like Adobe Creative Suite, Workfront Work Management Software, and Atlassian Jira.
- Campaign Management involves planning, executing, tracking, and analyzing direct marketing campaigns.
- You'll oversee the entire campaign lifecycle and evaluate effectiveness through ROI calculations.
- Familiarity with digital marketing, email marketing, and tools like Salesforce Marketing Cloud, Salesforce CRM, Salesforce Automation Studio, Google DV360, and Responsys may be necessary for this role.
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