Citi is Hiring Business Analytics || Job in Bangalore || Apply Now

Company: Citi

Role: Business Analytics

Location: Bangalore

Salary: 6.5 LPA to 9.5 LPA 

Qualifications: Any Graduation

About Organization:

Citibank, a subsidiary of Citigroup Inc., is a leading global bank renowned for its extensive range of financial services. Established in 1812 as the City Bank of New York, it has evolved into a powerhouse institution with a strong global presence. Serving millions of customers worldwide, Citibank operates in major financial hubs such as New York City, London, Singapore, and Hong Kong. The bank offers a diverse array of banking and financial solutions, including personal banking, credit cards, mortgages, wealth management, investment banking, and commercial banking services. One of Citibank's notable strengths is its commitment to technological innovation, evident in its digital banking platform that allows customers to access their accounts conveniently through online and mobile platforms. Citibank's legacy of excellence, coupled with its dedication to staying at the forefront of the financial industry, has solidified its position as a leading player in the global banking sector.

Job Description:

Leads analytics to deepen customer engagement for Retail Bank business through cross-sell and upsell relevant products.

Design and implementation of DOEs for in-depth understanding of customer sensitivities to new offer and outreach channels. Drive the philosophy of right product at right time for our customers.

Provides actionable overall market and customer insights to address key strategic questions for Retail Bank products and understands the campaign management domain | KPIs | ROI | Channels.

Identify potential market and market trends to enable agility and drive strategic changes in "how we engage" with our customers.

Responsible for analyzing the performance of campaign, ad-hoc analytic requests, and providing recommendations for increasing campaign profitability.

Analyzes external and internal customer data using Hive, Python, Excel etc. to identify areas of opportunity across Retail bank customer lifecycle.

Evaluates customers’ online/offline behavior and provide insights and recommendations for further enhancements to the targeting strategy

Analyzes A/B and Multi-variate tests, communicate results and provide recommendations to improve campaign efficiency and drive budget optimization.

Responsible for performance forecasting of campaigns/products for the short-term and long term cohorts, backed up by data and business justifications.

Work closely with Marketing, Pricing and Decision Management teams to drive revenue and growth for Retail Bank products and influence decision based on data behavior.

Advises other marketing functions (e-commerce/website, online/offline advertising, brand, product development) as the knowledge owner for customer and market data.

Qualifications:

Bachelor’s degree in a quantitative discipline or graduate degree

0-2 years of work experience in marketing research, statistical or data analysis (or academic equivalent).

Good communication skills (both verbal and written) and ability to work with cross-functional partners and team members

Adept at managing and manipulating data using Python, Hive/SQL.

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